Last Updated: 11/28/2025
Welcome to Aura Tech (“Aura Tech,” “Company,” “we,” “us,” or “our”). These Terms and Conditions (“Terms”) govern access to and use of the Aura Tech Software-as-a-Service platform (the “Service”) by your organization (“Client,” “you,” or “your”).
By subscribing, accessing, or using the Service, you agree to be bound by these Terms and represent that you are authorized to enter into this agreement on behalf of your business entity.
1. Who You Are and Who We Are
Aura Tech, LLC is a California company that provides cloud-based tools to help businesses manage and improve their online presence and customer engagement, including:
Reputation and review monitoring (e.g., Google, Yelp, and similar platforms);
AI-powered conversational knowledge bases and customer chat experiences;
Website chat widgets;
Social media planning and scheduling tools;
“You” or “Client” means the business entity, organization, or agency that creates an Aura Tech account and uses the Service. You represent and warrant that:
You have the legal authority to bind that entity to these Terms;
You have read and understood these Terms; and
You agree to these Terms on that entity’s behalf.
If you do not agree to these Terms, you must not use the Service.
2. Definitions
For purposes of these Terms:
“Account” means the Aura Tech account you register to access the Service.
“Authorized Users” means your employees, contractors, or agents who are permitted to access and use the Service under your Account.
“Client Data” means any data, content, or materials that you or your Authorized Users submit to or through the Service, or that is ingested from your connected accounts (e.g., reviews, messages, social posts), excluding the Service itself and Aura Tech’s own materials.
“Documentation” means any online help, instructions, or guides we provide describing the Service.
“Fees” means the amounts payable for your access to the Service, as shown in our pricing pages, within the Service, or in an order form.
“Personal Data” means information that identifies or can reasonably be linked to an identified or identifiable natural person, as defined by applicable law.
“Sensitive Data” means, without limitation, (i) health or medical information regulated by HIPAA; (ii) payment card numbers, bank account numbers, or other financial account data; (iii) government ID numbers such as Social Security numbers or driver’s license numbers; and (iv) any other category of data classified as sensitive or special category data under applicable law (such as GDPR).
“Service” means Aura Tech’s cloud-based software platform, APIs, widgets, and related tools, including any updates, improvements, or modifications we make available.
“Subscription Term” means the billing period for which you have subscribed to the Service (for example, monthly or annually), as indicated when you sign up or in an order form.
“Third-Party Services” means third-party platforms, tools, or services that integrate or interact with the Service, such as Google, Yelp, Facebook, Instagram, SMS providers, CRMs, or other systems you connect to Aura Tech.
3. Account Registration and Eligibility
3.1 Account Registration
To use the Service, you must create an Account and provide accurate, current, and complete information. You agree to keep this information updated.
Upon your successful registration and payment of applicable Fees, Aura Tech will make the Service available to you during your Subscription Term, solely for your internal business purposes and in accordance with these Terms and the Documentation.
3.2 Eligibility
You represent and warrant that you have the legal capacity to enter into binding contracts in your jurisdiction and to bind the entity on whose behalf you are acting.
3.3 Credentials and Security
You are responsible for maintaining the confidentiality of your Account credentials and for all activities that occur under your Account. You agree to:
Not share your login credentials outside your organization;
Notify Aura Tech promptly of any unauthorized use or suspected breach; and
Ensure your Authorized Users comply with these Terms.
Aura Tech is not liable for losses arising from your failure to safeguard your Account credentials.
4. Fees, Taxes, Term, and Renewal
4.1 Fees
Certain features of the Service are available only on paid plans. You agree to pay all Fees associated with your selected plan or order. Except where required by law or expressly stated otherwise in writing, Fees are non-refundable and payment obligations are non-cancelable for the applicable Subscription Term.
4.2 Billing and Payment
Fees are typically charged in advance for each Subscription Term (e.g., monthly). You authorize Aura Tech (or its payment processor) to charge your designated payment method for all applicable Fees. If payment cannot be completed, we may suspend or downgrade your access until payment is made.
4.3 Taxes
Fees are exclusive of any sales, use, value-added, or other taxes, duties, or levies (“Taxes”). You are responsible for all Taxes related to your use of the Service, excluding Aura Tech’s income taxes. If Aura Tech is legally required to collect Taxes, such amounts will be added to your invoice.
4.4 Subscription Term and Auto-Renewal
Your Subscription Term begins when you first subscribe or as specified in any order form. Unless you cancel before the end of your current Subscription Term, your subscription will automatically renew for an additional Subscription Term on the then-current pricing and plan, subject to any updated eligibility criteria or Service offerings.
4.5 Plan Changes and Cancellation by You
You may upgrade, downgrade, or cancel your paid plan through the Account settings interface we provide. Plan changes typically take effect at the next billing cycle unless otherwise specified in the interface.
If you cancel your paid plan, you will retain access to paid features until the end of your current Subscription Term; no refunds are provided for partial periods, unless required by law. After cancellation, we may convert your Account to a free or limited-access plan, if available.
4.6 Termination or Suspension by Aura Tech
We may suspend or terminate your Account or access to the Service, in whole or in part:
If you materially breach these Terms (including non-payment);
If your use of the Service poses a security or legal risk; or
Where we are required to do so by law or a governmental authority.
If we terminate your Account without cause (not due to your breach), we may refund a prorated portion of any pre-paid Fees for the remaining unused Subscription Term. No refunds are due where termination results from your breach.
4.7 Effect of Termination
Upon termination or expiration of your Account:
Your right to use the Service ends;
We may delete or disable access to your Client Data after a reasonable retention period (e.g., 30 days), unless required by law to retain it longer;
Sections of these Terms that by their nature should survive (e.g., payment obligations, use restrictions, disclaimers, limitations of liability, indemnities, and confidentiality) will survive.
5. Your Use of the Service
5.1 Permitted Use
You may use the Service only:
For lawful business purposes;
In accordance with these Terms and Documentation; and
For your own internal operations, not for reselling the Service as a standalone product.
5.2 Prohibited Activities
You agree that you will not, and will not allow others to:
Copy, modify, or create derivative works of the Service;
Reverse engineer, decompile, or attempt to discover the source code or underlying algorithms (except to the limited extent permitted by applicable law, and then only after giving Aura Tech prior written notice);
Rent, lease, sell, sublicense, or provide the Service to third parties (except to your own clients as part of your services, where the Service remains managed by you and controlled by Aura Tech);
Use the Service to build or train a competing product;
Interfere with or disrupt the Service’s operation, including performing unauthorized security or penetration testing;
Attempt to bypass or circumvent any access controls or limits;
Use the Service in violation of applicable laws, including anti-spam, telemarketing, privacy, and data protection laws.
5.3 High-Risk Activities and Sensitive Data
The Service is not designed for High-Risk Activities (such as life-support systems, emergency response, nuclear operations, or any scenario where failure could result in death or serious harm). You agree not to use the Service for such purposes.
You also agree not to submit or transmit Sensitive Data via the Service. Aura Tech has no liability related to Sensitive Data you choose to upload in violation of these Terms.
5.4 Use of the Service for Communications
Aura Tech’s tools may enable you to send or automate electronic or telephonic communications (e.g., SMS, email, chat messages) with your customers or prospects.
You acknowledge and agree that:
You control the timing, content, recipient, and triggering of any communications sent using the Service;
You are solely responsible for ensuring that such communications comply with all applicable laws and regulations (including, as applicable, the Telephone Consumer Protection Act (TCPA), CAN-SPAM, anti-spam rules, and local marketing/consent requirements);
Aura Tech is not responsible for obtaining consent from your recipients or for any legal compliance related to your communications.
6. Third-Party Services and Platforms
The Service may connect to or rely on Third-Party Services (e.g., Google, Yelp, Facebook, Instagram, SMS gateways, CRMs). These integrations are often necessary for reputation monitoring, chat delivery, or social media scheduling.
You acknowledge and agree that:
Aura Tech does not control Third-Party Services and is not responsible for their content, availability, performance, or policies;
Third-Party Services may change, suspend, or terminate their APIs, features, or terms at any time, which may impact the Service;
Your use of Third-Party Services is governed by those third parties’ terms and policies, not by Aura Tech;
You are responsible for any authorizations or credentials you provide to connect Third-Party Services to your Account; and
If you authorize a Third-Party Service to access your data or Account, Aura Tech is not responsible for how that third party uses or protects that data.
Aura Tech may add, modify, or remove integrations from time to time at its discretion.
7. Data, Privacy, and Security
7.1 Client Data Ownership
You retain all rights, title, and interest in and to your Client Data. Aura Tech does not claim ownership of your Client Data.
7.2 License to Use Client Data
You grant Aura Tech a worldwide, non-exclusive, limited license to host, process, store, display, and otherwise use Client Data as reasonably necessary to:
Provide, maintain, and improve the Service;
Operate AI models and automation features you choose to use;
Troubleshoot, support, and ensure the security of the Service; and
Comply with legal obligations or enforce these Terms.
7.3 Data Accuracy and Legality
You are solely responsible for:
The accuracy, quality, and legality of Client Data;
Any effects or actions triggered by your configurations (e.g., messages sent, posts scheduled, AI replies provided to your customers);
Ensuring that you have obtained all necessary rights, licenses, and consents to submit Client Data and to use the Service with respect to that data.
You represent and warrant that your use of the Service and your Client Data do not violate any applicable laws, third-party rights, or platform terms (e.g., Google reviews policies, Yelp terms, social media platform rules).
7.4 Privacy Policy and DPA
Aura Tech’s handling of Personal Data is described in our Privacy Policy, which is incorporated into these Terms by reference. Where applicable law requires a data processing agreement, our Data Processing Addendum (DPA) will govern Aura Tech’s processing of Personal Data on your behalf.
7.5 Security
Aura Tech implements commercially reasonable technical and organizational measures designed to protect the Service and Client Data against unauthorized access, use, alteration, or destruction. No system is perfectly secure, and you acknowledge that the transmission of information via the internet carries inherent risks.
You are responsible for maintaining appropriate backups, access controls, and security measures within your own systems and for your Authorized Users.
8. AI Features and Output
Aura Tech may provide features that use artificial intelligence or machine learning to generate suggestions, summaries, responses, or other content.
You acknowledge and agree that:
AI-generated content may be inaccurate, incomplete, or inappropriate and should be reviewed by you before relying on it;
Aura Tech does not guarantee the correctness, legality, or suitability of any AI output for your particular use case;
You are responsible for any decisions, content, or communications that rely on or incorporate AI outputs;
You will not use AI features in ways that violate law, discriminate unlawfully, or mislead recipients.
Aura Tech may use de-identified or aggregated usage data to improve its models and features, as described in the Privacy Policy and/or DPA.
9. Proprietary Rights
9.1 Aura Tech’s Rights
The Service, including all software, interfaces, modules, designs, know-how, Documentation, and any improvements, modifications, or derivative works thereof, are owned by Aura Tech or its licensors and are protected by intellectual property laws.
Except for the limited rights expressly granted in these Terms, no rights are granted to you, and Aura Tech retains all rights, title, and interest in and to the Service.
9.2 Feedback
If you provide feedback, suggestions, or ideas about the Service (“Feedback”), you agree that Aura Tech may use such Feedback without restriction or obligation to you, including to improve or develop products and services.
10. Warranties, Disclaimers, and Limitation of Liability
10.1 Limited Service Warranty
For paying subscribers, Aura Tech will use commercially reasonable efforts to provide the Service substantially as described in the Documentation under normal use and conditions.
Your exclusive remedy for any failure by Aura Tech to provide the Service as warranted shall be, at Aura Tech’s option: (a) re-performance of the affected portion of the Service, or (b) termination of the affected portion and a prorated refund of any prepaid Fees for the unused remainder of the Subscription Term for that portion.
10.2 Disclaimers
Except as expressly stated in Section 10.1, the Service is provided “AS IS” and “AS AVAILABLE”, and Aura Tech makes no other warranties of any kind, whether express, implied, statutory, or otherwise, including any implied warranties of merchantability, fitness for a particular purpose, title, or non-infringement.
Without limiting the foregoing:
Aura Tech does not warrant that the Service will be uninterrupted, error-free, or free of harmful components;
Aura Tech does not guarantee any particular business outcomes, such as increased reviews, improved ratings, higher customer retention, or increased revenue;
Aura Tech is not responsible for the actions, content, or availability of any Third-Party Services or platforms (including Google, Yelp, or social networks).
10.3 Limitation of Liability
To the maximum extent permitted by law:
Neither party shall be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages (including lost profits, lost revenue, lost data, or business interruption), even if advised of the possibility of such damages; and
Aura Tech’s total aggregate liability arising out of or related to the Service or these Terms shall not exceed the Fees you paid to Aura Tech in the three (3) months immediately preceding the event giving rise to the claim.
Some jurisdictions do not allow certain limitations, so some of the above may not apply to you, but will apply to the fullest extent permitted.
11. Indemnification
11.1 Your Indemnification
You agree to indemnify, defend, and hold harmless Aura Tech and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:
Your use of the Service;
Your Client Data or any communications sent through the Service;
Your violation of these Terms or any applicable law; or
Your violation of any third-party rights, including platform terms or privacy rights.
11.2 Aura Tech’s Indemnification (Optional High-Level)
If you are a paying subscriber, Aura Tech will defend you against any third-party claim alleging that your authorized use of the Service (excluding Client Data and Third-Party Services) directly infringes a registered U.S. copyright, patent, or trademark, and will pay any final judgment or settlement approved by Aura Tech, provided that you:
Promptly notify Aura Tech in writing of the claim;
Allow Aura Tech sole control of the defense and settlement; and
Provide reasonable cooperation.
Aura Tech may, at its option, (a) modify the Service to be non-infringing, (b) replace it with substantially equivalent functionality, or (c) terminate your access to the infringing portion and provide a prorated refund of prepaid Fees for any unused period. This Section states Aura Tech’s sole liability and your exclusive remedy for such intellectual property claims.
12. Confidentiality
Each party may receive non-public information from the other that is designated as confidential or that should reasonably be understood to be confidential (“Confidential Information”). The receiving party will:
Use the disclosing party’s Confidential Information only as necessary to perform its obligations or exercise its rights under these Terms; and
Use reasonable care to protect it from unauthorized access or disclosure, limiting access to those employees and contractors who need to know it and are bound by similar confidentiality obligations.
Confidential Information does not include information that is or becomes public through no fault of the receiving party, was lawfully known to the receiving party before disclosure, is lawfully received from a third party without restriction, or is independently developed without use of the other party’s Confidential Information.
A party may disclose Confidential Information if required by law, after giving reasonable notice (where legally permitted) to the other party to enable them to seek protective measures.
13. Changes to the Service and to These Terms
Aura Tech may update, enhance, or modify the Service from time to time, including adding or removing features, so long as core functionality of your plan is not materially degraded without notice.
Aura Tech may also update these Terms. When we do, we will revise the “Last Updated” date and, if changes are material, provide reasonable notice (for example, by email or in-app notice). Your continued use of the Service after the effective date of updated Terms constitutes your acceptance of those changes.
14. Notices
Notices from Aura Tech to you may be provided via:
Email to the address associated with your Account;
In-app notifications; or
Posting within the Service.
You are responsible for keeping your contact information in your Account current.
Notices to Aura Tech regarding legal matters should be sent in writing to:
Aura Tech, LLC
Attn: Legal
[Email: [email protected]]
15. General Terms
Governing Law and Venue. These Terms are governed by the laws of the State of [Your State], without regard to conflict-of-law rules. Any disputes arising out of or relating to these Terms or the Service shall be brought exclusively in the state or federal courts located in [Your County, Your State], and each party consents to such jurisdiction and venue.
No Agency. Nothing in these Terms creates a partnership, joint venture, or employment relationship between the parties.
Assignment. You may not assign or transfer these Terms, by operation of law or otherwise, without Aura Tech’s prior written consent. Aura Tech may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of its assets.
Severability. If any provision of these Terms is held invalid or unenforceable, the remaining provisions will remain in full force and effect.
Waiver. A party’s failure to enforce any right or provision is not a waiver of that right or provision.
Entire Agreement. These Terms, together with any order forms, the Privacy Policy, DPA, and any incorporated policies, constitute the entire agreement between you and Aura Tech regarding the Service and supersede all prior or contemporaneous agreements, proposals, or communications, whether oral or written.
These Terms, together with any accompanying Order Form or Master Services Agreement (if applicable), constitute the entire agreement between the Client and Aura Tech and supersede all prior or contemporaneous communications and understandings.
Contact Information
For any questions, please contact us:
Aura Tech, LLC
📧 Email: [email protected]
🌐 Website: www.auratechco.com